How I Improve Website Ranking on Google: My Experience as a Digital Marketer
Have you ever spent time building a website, writing content, and adding your services, only to search for your website on Google and not find it?
I understand that feeling.
When I started working more deeply with digital marketing, I realized that simply having a website is not enough. A website can look professional, have good services, and contain useful information, but that does not automatically mean Google will rank it.
Through my experience with SEO, website design, content creation, social media marketing, and Google Ads, I have learned that improving a website’s Google ranking is a process. It takes research, consistency, testing, and patience.
I also learned that SEO is not about writing for Google alone. It is about understanding what people are searching for and creating a website that genuinely helps them.
In this blog, I want to share some of the things I have learned and the approach I follow when working on website SEO.
I Start by Understanding the Business
Before I work on SEO, I try to understand the business first.
This is something I consider very important.
Every business is different. A local shop, a startup, a personal brand, and an online store cannot follow exactly the same SEO strategy.
I usually start by asking questions such as:
- What does the business offer?
- Who are the customers?
- What problems does the business solve?
- Which locations does it serve?
- What are the main goals of the website?
- What are potential customers searching for?
Once I understand these things, it becomes easier for me to decide what type of keywords and content the website needs.
For me, good SEO starts with understanding the business, not simply adding keywords to a website.
I Research Keywords Based on Real Searches
Keyword research is one of the first SEO activities I focus on.
I try to think like a customer.
If I needed a particular service, what would I type into Google?
For example, someone looking for digital marketing support might search for:
“digital marketing services near me”
“SEO services for small businesses”
“digital marketer in Pondicherry”
The exact keywords depend on the business and its audience.
I don’t believe in putting a keyword everywhere just because I want to rank for it.
For example, the keyword “Best digital marketer in Pondicherry” can be relevant in certain content when discussing digital marketing services or personal branding. But repeatedly using the same phrase would make the article difficult to read.
I prefer using keywords naturally while keeping the content useful
I Focus on Helpful Content
One thing I have learned from working with digital marketing is that content should have a purpose.
I don’t want to create a blog just to fill a website.
Before writing something, I think about what the reader actually wants to know.
For example, instead of writing a general article called:
“SEO”
I would rather create something more useful, such as:
“How I Improve Website Ranking on Google: 10 SEO Steps I Follow.”
The second topic gives the reader a clear idea of what they are going to learn.
When I create content, I try to:
- Answer real questions
- Use simple language
- Give practical examples
- Break large topics into smaller sections
- Avoid unnecessary technical terms
- Make the content easy to scan
My goal is that someone should finish reading the article and feel that they actually learned something.
I Improve Page Titles and Headings
I also pay attention to page titles and headings.
A title should clearly tell Google and the reader what the page is about.
For example, instead of having a title like:
Home | Website
I would use something more descriptive based on the actual purpose of the page.
The same applies to headings.
I prefer a clear structure with a main heading followed by smaller sections.
This makes the content easier to read, especially for people who are quickly scanning a page.
I Don't Ignore Website Design
As someone who works with both digital marketing and website design, I have noticed how closely these two areas are connected.
SEO may bring someone to a website, but the website experience influences what happens next.
Imagine someone searches for your service, finds your website, and then sees:
- Tiny text
- Confusing navigation
- Slow-loading pages
- Too many pop-ups
- Poor mobile design
- No clear contact option
They may simply leave.
That is why I don’t look at SEO separately from website design.
I try to make websites simple, clear, responsive, and easy to navigate.
A visitor should quickly understand:
Who you are. What you offer. Why it matters. And how to contact you.
I Make Mobile Experience a Priority
Today, people use their phones for almost everything.
So when I work on a website, I don’t look only at the desktop version.
I check how the website behaves on mobile devices too.
I pay attention to:
- Font size
- Button placement
- Menu navigation
- Image sizes
- Page spacing
- Contact forms
- Loading speed
A website can look excellent on a large screen but still provide a poor experience on a phone.
That is something I always try to avoid.
I Work on Website Speed
Website speed is another area I pay attention to.
When a website takes too long to load, people can become frustrated.
During my website work, I look for things that could be slowing the website down.
For example:
- Large images
- Unnecessary plugins
- Excessive scripts
- Poor hosting
- Unoptimized website files
I try to keep websites as clean and efficient as possible.
Especially when working with WordPress, I believe that installing too many unnecessary plugins can make website management more complicated.
I Use Google Search Console to Understand Performance
I don’t want to rely only on assumptions when working on SEO.
I like looking at actual data.
Google Search Console is one of the tools I use for understanding how a website is performing in Google Search.
It can provide useful information about search queries, impressions, clicks, indexing, and other search-related data.
This helps me understand what is happening rather than simply guessing.
For example, a page might be receiving impressions but very few clicks.
That can make me look at the page title and description and consider whether they clearly communicate what the page offers.
SEO becomes much more useful when decisions are based on data.
I Use Internal Links to Connect My Content
Another simple SEO practice I use is internal linking.
If I write an article about SEO and mention website design, I can link that section to my website design service or another relevant article.
This helps visitors discover related information.
It also creates a clear connection between different pages on the website.
I think of a website like a small network.
The pages should not feel disconnected from each other.
A blog can lead to a service page.
A service page can lead to a portfolio.
A portfolio can lead to the contact page.
This creates a natural journey for the visitor.
I Focus on Experience and Trust
One thing I have become more conscious of is the importance of showing real experience.
Anyone can write that they are an expert.
But showing what you have actually done is different.
That is why I believe personal websites should include things such as:
- Portfolio work
- Case studies
- Real examples
- Testimonials
- Useful articles
- About information
- Clear contact details
This connects with the idea of E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
For me, E-E-A-T is not about adding complicated words to a website.
It is about giving people genuine reasons to trust the information and the person behind it.
If I write about something I have worked on or learned through practical experience, I try to explain it honestly.
I Pay Attention to Local SEO
If a business serves a specific location, I also consider local SEO.
For example, a business serving Pondicherry may want to appear for searches related to its services in Pondicherry.
Instead of simply repeating the location throughout the website, I focus on making the business information clear.
The website should communicate:
- What the business does
- Where it operates
- Who it serves
- How customers can contact it
For local businesses, I also consider relevant business listings and Google Business Profile information.
Local SEO is especially useful when customers are searching for nearby services.
I Try to Build Genuine Backlinks
Backlinks are another part of SEO that I pay attention to.
A backlink happens when another website links to your website.
But I don’t think SEO should be about collecting as many links as possible.
I prefer focusing on relevant and genuine links.
Some ways I would work toward this include:
- Creating useful resources
- Publishing original content
- Collaborating with relevant businesses
- Contributing useful articles
- Building professional relationships
I avoid shortcuts that promise thousands of backlinks overnight.
SEO should be built naturally.
I Keep Improving Old Content
One mistake I see people make is publishing a blog and then forgetting about it.
I don’t think content should always be treated as finished.
If an article was written months or years ago, I can revisit it.
I check:
- Is the information still accurate?
- Are the links working?
- Can the explanation be improved?
- Are there new points I should add?
- Is the article still useful to the target audience?
Updating useful content can be a good part of maintaining a website.
It also gives me an opportunity to improve the article based on what I have learned since originally writing it.
I Don't Expect SEO Results Overnight
This is probably one of the biggest lessons I have learned.
SEO takes time.
Sometimes I make improvements to a website and don’t see immediate changes.
That doesn’t mean the work was useless.
Search visibility can change over time, and there are many factors involved.
Instead of expecting instant results, I prefer to monitor the website, learn from the data, make improvements, and continue working.
For me, SEO is a long-term process.
My Simple SEO Approach
If I had to simplify my approach to SEO, I would explain it like this:
Understand the audience → Research keywords → Create useful content → Improve the website → Build trust → Track performance → Keep improving.
I don’t see SEO as one single task.
It is a combination of content, website structure, technical improvements, user experience, and continuous learning.
And the process can be different for every website.
Final Thoughts
Improving your Google ranking does not require chasing every new SEO trick.
From my experience in digital marketing, I believe the basics still matter.
Understand your audience.
Create content that answers their questions.
Build a website that is easy to use.
Make your pages clear.
Improve your technical SEO.
Show your real experience.
Track your performance.
And most importantly, keep improving.
I am still learning and experimenting with digital marketing every day. SEO is one of those areas where there is always something new to understand.
If you are a business owner, marketer, entrepreneur, website builder, or someone learning digital marketing, I hope my experience gives you a practical starting point for improving your own website.
Want to Learn More About Digital Marketing?
I regularly share my experiences, ideas, and practical tips about SEO, social media marketing, Google Ads, website design, content creation, and digital marketing.
Visit my website hrithwiknath.com for more articles, updates, and insights from my digital marketing journey.
Keep learning. Keep testing. Keep improving your digital presence.